Imperfect – A Sweets Shop Tackling Social Issues Related to Food and Farming
Award: Wood Pencil
Wood Pencil / Branding / New Branding Schemes / 2020
A branding project for a sweet shop that encourages people to participate and do well by doing good, while also delivering great taste. The brand’s mission is to solve the social issues that arise from the field of food and agriculture worldwide. The packaging delivers the concept through a simple layout of typography, increasing the opportunity for people to learn about the brand outside the store as well.
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