Napkinized
Award: Shortlist
Shortlist / Branding / Brand Expression in Print / 2020
Winning back a young audience and giving a brand a modern twist isn’t achieved through a beautiful manifesto film. The approach needed to be more impactful. So KFC took its iconic slogan, Finger lickin’ good, and brought it to life in a way never seen before. It turned its stores into a finger lickin’ good celebration by transforming in-store touchpoints into napkins, proving that all you need to fully enjoy chicken is your fingers and a craving for food.
