Mustard Ice Cream
Award: Wood Pencil
Wood Pencil / Branding / Brand Activation / 2020
French’s invented yellow mustard 115 years ago. Since then, competitors have steadily stolen everything from its claims to the bottle design. And now, mustard is just mustard to the average consumer. After a storied history of putting the product on hamburgers and hot dogs, French’s introduced the world to an all-new use and occasion: ice cream. There were samplings of the new product in NYC and LA, and an at-home recipe for any and all to make themselves. In just a few days, the campaign garnered over 1 billion impressions, 400 million social impressions, and news coverage from every major outlet.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.