Commitment to Harmony
Award: Shortlist
Shortlist / Branding / Brand Expression in Moving Image / 2020
This film reveals the approach Janssen takes when making new medicines. The animation starts with hypnotic and seemingly abstract shots of objects moving within a beautifully synchronised machine. Guided by gold metals and premium textures, they defy logic and physics by working in complete harmony. The film reveals that the abstract scenes are in fact the inner ‘machinery’ of the human body, showing how Janssen’s skills and abilities allow them to flawlessly manufacture the seemingly impossible and help bring harmony back to patients' lives.
