Toy Rescue
Award: Wood Pencil
Wood Pencil / Media / Use of Digital / 2020
Award: Shortlist
Shortlist / Design Transformation / Digital Transformation
Award: Shortlist
Shortlist / Digital / Campaign Websites
Award: Shortlist
Shortlist / Direct / Direct Acquisition & Retention
Award: Shortlist
Shortlist / Experiential / Community Experience
Award: Shortlist
Shortlist / Digital Design / New Service Design & Activation
Award: Shortlist
Shortlist / Product Design / Sustainable
Every year, two billion toys worldwide are thrown away because they are not repairable. All because toy manufacturers don't make spare parts available to the general public. To avoid this ecological disaster, Dagoma created spare parts and put them online in the form of 3D printable files on Toy-Rescue.com. After one week, over 1,200 toys were repaired and the campaign generated more than 426 million views. Dagoma was contacted by some of the largest toy companies - Disney, King Jouets and PicWicToys - to ensure their toys are repairable in-store and via Toy Rescue.