The End of the Fucking World
Award: Shortlist
Shortlist / Digital / Integrated Digital Campaigns / 2020
The End of The F***ing World ended on a big cliffhanger. How do you promote S2 without spoilers? 4Creative turned to the fans to ask, “What do you think happens next?” From a long list of wonderful fan theories they picked the best, and animated them into show trailers. The fan theories were also published as a comic book and launched at Comic Con. The last few pages were left blank for the fans to fill out and share with their friends. The campaign put the fans at the heart of the campaign, making this the most effective Channel4 box set launch ever.