Air Max Graffiti Stores
Award: Yellow Pencil
Yellow Pencil / Experiential / Out-of-Home / 2020
Award: Graphite Pencil
Graphite Pencil / Digital / Cohesive Use of Physical & Digital
Award: Graphite Pencil
Graphite Pencil / Direct / Direct Response/Ambient
Award: Wood Pencil
Wood Pencil / Media / Use of Press & Outdoor
Award: Wood Pencil
Wood Pencil / Digital / Creative e-Commerce
The Air Max has always been a pivotal part of street culture. So, to launch the new models in Brazil, AKQA São Paulo put them on the feet of those who most represent the streets: the graffiti characters of São Paulo. It invited artists to update their own existing characters with the new sneakers - and the only way to get them on a limited pre-sale was to visit the artwork, access Nike.com and unlock the purchase through geolocation. The Air Max Graffiti Stores transformed the city walls into Nike Stores, turning the brand’s e-commerce into a cultural experience.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.