The 9'58 Biography
Award: Wood Pencil
Wood Pencil / Illustration / Entire Book / 2020
Award: Shortlist
Shortlist / Art Direction / Art Direction for Direct
In 2009, Usain Bolt broke the 100m world record and made history. But behind this incredible mark, there is a lot of sweat, training and effort. In 2019, ten years later, PUMA Brazil wanted to tell this story, showing an angle that few people know, creating a tribute as outstanding as the world's fastest man. BETC São Paulo created a biography that shows all the training and effort behind that mark. But Bolt's biography could not be an ordinary book. It had to be as fast as him. So, the biography is also a flipbook, showing an animation that lasts 9.58s, and recreating the iconic race.
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