Infamous Since 1864
Award: Wood Pencil
Wood Pencil / Art Direction / Art Direction for Film Advertising / 2020
Award: Shortlist
Shortlist / Sound Design & Use of Music / Adapted Music
Every brand has secrets that they’d rather not reveal, but often this is part of what makes them unique. So, facing a crowded vodka market, Diageo did the most mischievous thing it could think of. It told the cold, hard truth. This global campaign shared the story of deception, revolution, exile, and resurrection, of deliciously mischievous characters and original concoctions. It helped reverse a decade-long decline in Smirnoff sales, leading to growth for the for the first time in 10 years.