Burger King – Whopper of a Secret
Award: Wood Pencil
Wood Pencil / Press & Outdoor / Existing Sites Poster Advertising / 2020
The Whopper is far bigger than its competitor, the Big Mac. But it’s been a while since Burger King reminded everyone. So to solidify BK’s flagship burger as the only proper choice, BBH came up with a cheeky campaign which left the Big Mac in BK’s shadow, once and for all. BK realised that the Big Mac is so small it could safely put it behind its Whoppers without anyone noticing. So it did. In every single ad released in 2019. Yup, every piece of print, TV and instore. Then on December 23rd, BK revealed what it had done to the world.
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