Burger King – Election Whopper
Award: Shortlist
Shortlist / Press & Outdoor / Tactical Poster Advertising / 2020
In the run-up to the UK election, Burger King wanted to remind people that when it comes to selling whoppers to the public, there’s still only one king. The cheeky bus side took over the internet, making Burger King the number one UK Twitter trending topic. But it didn’t stop there. The bus was talked about in 75 countries. Celebrities got involved. Grassroots political groups shared it on Facebook. It was chopped up and passed around WhatsApp. Even the BBC covered it. As did The Guardian, The Mirror, The Evening Standard, The Metro, The Sun, The Financial Times and many others.
