Second Chances
Wood Pencil / Media / Use of Events & Stunts / 2020
Wood Pencil / Direct / Direct Response/Ambient
Wood Pencil / PR / Low Budget Campaigns
Shortlist / PR / Public Affairs Campaign
Organ donation is the ultimate gift a human can give, but only half of Americans register to become a donor despite 95% believing in its importance. To counter this, Second Chances was created to reward an organ donor’s generosity.
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