Eternal Run
Award: Wood Pencil
Wood Pencil / PR / Use of Events & Stunts / 2020
ASICS needed to launch the Glideride running shoe, drive fame and enhance perception of the brand for high-performance running. Sports brands are celebrating whoever crosses the finish line first, while runners obsess over that next line. But ASICS holds a longer term view of running... What if the finish line actually holds us back from reaching our true potential? Introducing Eternal Run: The world’s first race without a finish line.
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What did the judges have to say?
So pure, so simple, so focused on the unique benefits of the product, this campaign inspired an audience for whom running is a passion. The resulting uplift in brand loyalty and sales was as awe-inspiring as the race itself.
Ali Gee, Deputy CEO & Senior Partner, FleishmanHillard Fishburn
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