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KFC – Finger Lickin'Good

Award: Graphite Pencil

Graphite Pencil / Press & Outdoor / Poster Advertising Campaigns / 2020

Award: Wood Pencil

Wood Pencil / Press & Outdoor / Existing Sites Poster Advertising

Award: Wood Pencil

Wood Pencil / Photography / Portraits

This work reimbues one of the world’s most famous endlines with its original, intended meaning.

  • KFC – Finger Lickin'Good
  • KFC – Finger Lickin'Good
  • KFC – Finger Lickin'Good
  • KFC – Finger Lickin'Good
  • KFC – Finger Lickin'Good
  • KFC – Finger Lickin'Good
  • KFC – Finger Lickin'Good
  • KFC – Finger Lickin'Good
  • KFC – Finger Lickin'Good
  • KFC – Finger Lickin'Good

What did the judges have to say?

A decades-old idea that created an iconic refreshing take. The art direction was perfect.

Peter Hibberd, Executive Creative Director, Ogilvy Jakarta