BECO. #STEALOURSTAFF
Award: Wood Pencil
Wood Pencil / Direct / Direct Response/Film / 2020
BECo, a 166-year-old social enterprise soap brand, invited employers across the country to #StealOurStaff. There are 1.1 million disabled people out of work in the UK, but BECo is doing its bit - 80% of its staff have disabilities. The more soap it sells, the more jobs BECo creates. But it believes every company could be doing more to reduce the disability employment gap. If BECo’s staff move onto bigger and better things, they can create more job opportunities for those who need it. This integrated campaign targeted those in a position to hire, and ranges from packaging to social and OOH.
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