The E.V.A. Initiative
Award: Wood Pencil
Wood Pencil / Direct / Direct Innovation / 2020
Women are more likely to be injured in a car crash. The reason? Most cars are tested on male crash test dummies. But since Volvo has gathered data since the 1970s – regardless of gender or size – its cars protect all people equally. So, Forsman & Bodenfors thought: what if we could share this data to make all cars safer for women? And that’s exactly what it did, by making all of Volvo’s research available for everyone to download in a digital library. But Forsman & Bodenfors also had to make it relatable. So, it humanised the data by creating EVA and spreading the message in a global integrated campaign.
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