Every year the Art Directors Club Germany awards the most creative ideas at the ADC Festival. The festival motto for 2019 reflects the strength and the essence of every idea: Creative intelligence: how ideas emerge. The magic of how ideas emerge was translated into a manifesto and placed at the centre of communications. Seven commandments were translated into seven detail-obsessed illustrations by the street art artist Mark Gmehling. 17,000 visitors responded to the invitation. As a result, the festival was sold out.