Keep Standing – The Eternal Challenge for Brands
Award: Wood Pencil
Wood Pencil / Illustration / Posters / 2020
Dentsu Inc created the total design of Dentsu Advertising Awards 2019. It is the oldest general advertising award in Japan, and honours advertisers for excellence in their communications. For 2019, Dentsu Inc focused on their spirit. Each company needs to create its own values and its own survival strategy in a society that is forever changing. For companies, the toughest challenge is to stay upright, stay afloat, to keep standing in the sea of change, and it is this spirit that Dentsu cherishes, for it has the power to make the world a more beautiful place.
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