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iPad Posters

Award: Wood Pencil

Wood Pencil / Illustration / Digital / 2020

Apple’s success in creating social communities for the initial slate of Apple TV+ shows provided the opportunity for it to expand its audience to the creator community native to Apple. The challenge was getting fresh eyes on Apple TV+ titles among the creator community and encouraging title fandoms to take a deeper look at Apple products, while staying true to ongoing campaign strategies.

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