Bucket Bangers
Award: Wood Pencil
Wood Pencil / Entertainment / Integrated / 2020
Award: Shortlist
Shortlist / Press & Outdoor / Poster Advertising Campaigns
For decades, superstars from around the world have been quoting KFC in their songs. So SID LEE Paris launched Bucket Bangers, the first playlist that gathers the 46 best songs mentioning KFC on Spotify - accompanied by a large outdoor, street marketing digital campaign using the 46 punchlines as 46 advertising headlines. Then, when Kanye West and his wife went to a Parisian KFC to order chicken, SID LEE Paris created a tribute bucket with West’s lyrics. The day after, Kim Kardashian retweeted the image and generated billions of impressions on social and mainstream media, all for free.
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