Human Clock
Award: Shortlist
Shortlist / Press & Outdoor / Poster Advertising Campaigns / 2020
Award: Shortlist
Shortlist / Press & Outdoor / Press Advertising Campaigns
McCafe Vietnam serves fresh coffee 24/7, but as a foreign brand, the challenge was to create awareness about this among the local audience, in a market dominated by homegrown coffee houses. The campaign focused on emotionally connecting with the Vietnamese audience through the shared commonalities of our 24/7 culture, by highlighting the message that McCafe serves fresh coffee, 24/7, whenever you need it.
