Charmin Toilet Paper Takes the Tech World by Storm at CES 2020
Award: Shortlist
Shortlist / PR / Use of Events & Stunts / 2020
Charmin Toilet Paper challenged Saatchi & Saatchi NY to disrupt culture, and to get everyone talking about its mission to help people Enjoy the Go. So Charmin hijacked the world’s biggest tech event: the 2020 Consumer Electronics Show (CES) in Las Vegas. How did toilet paper steal the show from companies like Samsung, Apple and Tesla? By creating RollBot: the world’s first autonomous toilet-paper delivery robot. RollBot was one of the most talked-about gadgets at CES 2020, beating out the latest TVs, phones and flying cars. No one could tell if it was a joke, but they couldn’t stop talking about Charmin.