Unscripted
Award: Yellow Pencil
Yellow Pencil / PR / Use of Digital & Social Media / 2020
From the embers of the most remarkable Champions League season ever, a truth emerged. You just can’t write this stuff. So Wunderman Thompson brought together the biggest brains in data - Google Cloud, Opta and Squawka - to do the unthinkable. Use big data and artificial intelligence to script the entire 19/20 season, before a ball had even been kicked. The result? A 60-page dossier that ignited a global debate like nothing the football community had ever seen.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.