Kicking Down Barriers
Award: Shortlist
Shortlist / Media / Use of Collaboration / 2020
Award: Shortlist
Shortlist / PR / Use of Talent & Influencers
ANZ Bank sponsors Dylan Alcott, champion wheelchair tennis player. With more Grand Slam wins under his belt than Andre Agassi, the brand thought it was about time Dylan was put on an equal pedestal to his able-bodied counterparts. So, in partnership with Nike, it made him the first ever wheelchair athlete in history to be honoured with his own Player Exclusive Nike sneakers - with his own Jordan-esque Nike logo. Dylan wore the shoes throughout the 2019 Australian Open, sending a powerful message of inclusion to disabled individuals everywhere.