The Non-Issue
Award: Shortlist
Shortlist / Direct / Direct Response/Press & Poster / 2020
The Non-Issue was a media-first: the coming together of two fashion and beauty titans to produce an unprecedented brand takeover of British Vogue, dedicated to and made by women over 50. It was a celebration of older women, in the medium where they feel least visible, and a manifestation of L’Oréal Paris’s commitment to women’s worth at every age. Reinventing what editorial content could achieve, it received more coverage than Vogue’s most successful September issue starring Rihanna (31) and threw gender-based ageism into the spotlight, inspiring worldwide coverage.