Mr Humfreez
Award: Yellow Pencil
Yellow Pencil / Direct / Direct Innovation / 2020
Award: Wood Pencil
Wood Pencil / Product Design / Promotional
Award: Wood Pencil
Wood Pencil / Direct / Direct Mail
Award: Shortlist
Shortlist / Impact / Design/Brands
Mr Humfreez by ANZ Bank is a household device that shows New Zealanders if their home is too damp or too cold. Instead of a plastic gadget, it’s a biodegradable device that doesn't require a power source. Mr Humfreez is scientifically calibrated to WHO guidelines for a healthy home. His hygroscopic horns are programmed to uncurl when humidity rises above 65%. Bespoke thermochromic ink on his face turns blue when the temperature dips below 18°C.
What did the judges have to say?
It’s taking unglamorous things and taking this aspect of narrative and storytelling that design tends to do to make this problem really compelling.
Priya Prakash, Founder and CEO of Design For Social Change
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