Meaningful Steps: Milk
Award: Shortlist
Shortlist / Press & Outdoor / Existing Sites Poster Advertising / 2020
Kiwi Shoe Care is one of the biggest shoe care brands in the world, and all of its communication celebrates singularity by encouraging people to stand up for what they believe. Kiwi wanted to celebrate the meaningful steps that changed the course of history and that have inspired people around the world. From activist Rosa Park, Kathrine Switzer, John Muir, to the first LGBTQ politician Harvey Milk, Kiwi Shoe Care celebrated and showed the impact with a visually impactful photography technique.
