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Dalí Lives

Award: Shortlist

Shortlist / Experiential / Use of Technology / 2020

Dalí Lives uses an artificial intelligence technique called deepfake to bring back the master of surrealism on the 30th anniversary of his death, and take visitors to the Dalí museum on a personal tour of the artist’s masterpieces. Interactive screens were installed inside the galleries next to some of Dalí’s iconic works, giving him the opportunity to present his paintings to the visitors in an immersive and highly educational way. The exhibit had over 125 videos and 190,512 possible combinations, making sure every visitor had a unique experience.