Get Up Alarm Clock
Award: Wood Pencil
Wood Pencil / Experiential / Use of Technology / 2020
People diagnosed with the rare cancer soft tissue sarcoma are told that they have months to live. The challenge of hearing these words is not only facing the cancer in their bodies, but the emotional paralysis in their mind. To help cancer patients overcome this, Area 23 created the Get Up Alarm Clock – a social media device that aggregates messages of strength from loved ones and projects them onto people’s bedroom ceilings. By tapping into their social network, it gave cancer patients reasons to get up and fight. The Get Up Alarm Clock reached 300 people who received 25k messages from loved ones.
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