JFK Moonshot
Award: Graphite Pencil
Graphite Pencil / Experiential / Use of Realities / 2020
Award: Graphite Pencil
Graphite Pencil / Art Direction / Art Direction for Branded Apps & Games
Award: Graphite Pencil
Graphite Pencil / Branding / Digital Brand Expression
Award: Wood Pencil
Wood Pencil / Art Direction / Art Direction for Integrated Digital Campaigns
Award: Wood Pencil
Wood Pencil / Branding / Brand Activation
To celebrate the 50th anniversary of the Apollo 11 Mission, the JFK Presidential Library and Museum wanted to introduce today’s generation to President Kennedy’s bold vision for the space programme and this pivotal moment in history. JFK Moonshot was a fully synchronised augmented reality recreation of Apollo 11 where every moment, manoeuvre, and milestone unfolded in real time, second-by-second, precisely 50 years later.
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