The Future Doesn't Suck
Award: Shortlist
Shortlist / Experiential / Out-of-Home / 2020
A whopping 91% of the planet’s single-use plastic doesn’t get recycled, often ending up in our oceans and ruining the party for all kinds of marine life. So Bacardi, nonprofit Lonely Whale, and artists Major Lazer and Anitta decided to team up and transform thousands of used plastic straws collected at bars around the country into limited-edition vinyl records. With each purchase of a one-of-a-kind record, people prevented 600 single-use plastic straws from polluting our oceans, and all proceeds went to fund ocean-saving initiatives – turning something that sucks into something that slaps.