The Bell: A Taco Bell Hotel and Resort
Award: Shortlist
Shortlist / Experiential / Community Experience / 2020
Taco Bell is the largest quick service Mexican restaurant in the world. But despite continued growth, some of its competitors still outmatch the brand in restaurants, five to one. Luckily, Taco Bell had a secret weapon. Its fans. Crazy, over-the-top, dedicated fans. So how do you get those fans to make a brand feel bigger than its number of restaurants? You build them a dream destination. Welcome to The Bell: A Taco Bell Hotel and Resort, where taco dreams were turned into reality for five days in August 2019.