Love Calls Back
Award: Shortlist
Shortlist / Experiential / Community Experience / 2020
It’s now fashionable for brands to be involved in Pride Month. Verizon wanted to be more than an ally for the month of June, and looked for a way to become a true advocate for LGBTQ+ issues. The challenge was finding a way to help using the Verizon network. The strategic breakthrough came with the question: what if a phone network famous for connecting people could use its power to reconnect people? Although many coming out calls go well, many LGBTQ+ people face rejection, leading to hurt and separation from their family. For Pride month, Verizon helped families reconcile.