A Cautionary Tale
Award: Shortlist
Shortlist / Film Advertising / Writing for Film Advertising / 2020
Award: Shortlist
Shortlist / Film Advertising / VOD Commercials over 30 seconds
Squarespace was created to help turn dreams into realities, but for the holidays it wanted to flip the idea on its head. Who would be horrified by realising a dream? The answer was Oscar the Grouch, the beloved pessimist from children’s TV series Sesame Street. In the film, Oscar is an accidental trash sculptor who becomes a darling of the NYC art world when his work is shared on a Squarespace website. It’s his greatest nightmare: people like him. And that makes him miserable. Until he realises that being miserable actually makes him happy.