Expensify This
Award: Yellow Pencil
Yellow Pencil / Integrated / Integrated/Medium Business (50-500 employees) / 2020
Award: Shortlist
Shortlist / Film Advertising / Interactive Film Advertising
Expensify is an expenses app that lets users simply snap a photo of their receipt to get reimbursed. To get people to try it, Expensify created the world’s first music video you can expense, with a big-spending rapper and Grammy winner. It features $500,000 worth of receipts for viewers to expense by snapping a photo using the Expensify app. The original track, EXPENSIFY TH!$, became the number one trending hip hop song on Vevo and YouTube, and resulted in a massive 1,400% increase in new users
What did the judges have to say?
For me, it was a clear and well-deserved win. Expensify This was big, fun, well-crafted, innovative and a truly inspiring example of an integrated campaign. Plus it did a really good job to sell the product.
Susan Hosking, Executive Creative Director International, Mother
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.