The Team That Wouldn't Be Here
Award: Shortlist
Shortlist / Film Advertising / Social Commercial Campaigns / 2020
Award: Shortlist
Shortlist / Film Advertising / TV Commercial Campaigns
Award: Shortlist
Shortlist / PR / Use of Talent & Influencers
Every Super Bowl ends the same way. Two teams compete on the field while hundreds of brands compete off of it. Verizon rewrote the playbook by introducing a third team. The Team That Wouldn’t Be Here is a new team of 11 current NFL players and a coach who wouldn’t be alive if first responders hadn’t received their emergency call. As the network that connects millions of emergency calls every day, each story of survival became a demonstration of Verizon’s network reliability when it matters most. The campaign became a 12-part film series, documentary and most-talked-about Super Bowl spot.