Let the Song Play

Most music listening in the US happens in cars. However, very little of that comes from streaming. The brief was simple. Get people to think about Spotify the next time they think about listening to music in the car. The entire idea is based on a single insight: that we’ve all stayed in the car to let a song play out. From there Spotify showed relatable ways this happens in real life, to real people, and to a song you would stay in the car for. A long-form film was created, and then cut down into 60-, 30-, and 15-second versions, which could be highly targeted in digital channels.