Fix the World
Award: Graphite Pencil
Graphite Pencil / Integrated / Integrated/Large Business (over 500 employees) / 2020
Award: Shortlist
Shortlist / Integrated / Earned Media/Large Business (over 500 employees)
Award: Shortlist
Shortlist / Film Advertising / Social Commercials over 30 seconds
What do you do when the world seems more out of sorts than ever? Dig a huge hole and feed the world a giant Snickers, then take credit for anything good that happens. Drawing on growing public sentiment, the integrated campaign aimed to Fix The World on a massive scale. Teasers identified modern problems, a Guinness Record-breaking Snickers was built, and a Super Bowl ad dropped a giant Snickers into the earth to fix it all. Then Snickers took credit for various good things in the world through traditional and non-traditional media.