Cheers to All
Award: Shortlist
Shortlist / Film Advertising / TV Commercials 41-60 seconds / 2020
In advertising, beer is still shown as a man’s thing. But in real life, over 31% of beer drinkers are not men. As a progressive brand, Heineken decided to give a fresh perspective on drinker stereotypes and remind people that drinks have no gender. This belief was turned into a montage of real-life experiences that everyone could relate to, with men and women being served the wrong drink based on their gender. The film received thousands of positive comments within a few hours of its airing, including from women that felt represented in a beer ad for the first time.