For The Throne
Award: Wood Pencil
Wood Pencil / Entertainment / Integrated / 2020
Award: Wood Pencil
Wood Pencil / Media / Use of Collaboration
Award: Shortlist
Shortlist / Entertainment / Use of Audience
Leading up to the final season, the whole world wanted to be part of GoT. But there’s no easy path to the throne. HBO asked the world one question: How far would you go #ForTheThrone? Fans of all kinds answered the call. They murdered the Bud Knight at the Super Bowl in GoT fashion. They convinced Shake Shack to create a secret Valyrian menu. They stripped Mountain Dew’s branding to create A Can with No Name. They turned the NBA Timberwolves into the Direwolves. 30,0000 fans travelled 4.8 million km on quests to find hidden thrones, and over 300,000 fans sacrificed blood for the Red Cross.
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