AAMI Warning Spots
Award: Shortlist
Shortlist / Media / Use of Radio & Audio / 2020
AAMI is Australia’s leading motor insurance company. For years, it has been collecting data from thousands of accidents across the country. This helped it identify not only the exact locations of accident hotspots, but also their major causes. AAMI Warning Spots combines multiple data sources to deliver a world-first in road safety messages – Spotify ads using advanced geo-targeting to pinpoint a driver’s precise location and alert them to a specific road hazard ahead.