Ambition Wanted
Award: Shortlist
Shortlist / Spatial Design / Installation Design / 2020
With 424,144 Australian businesses dying last year, CGU Insurance wanted to turn Australia’s dwindling ambition around and inspire anyone with a business idea. Its empty shopfront installations reframed these spaces from symbols of failure into visions of opportunity. By day, they called for ambition. By night, they projection mapped the possibility that lay within. In the end, the campaign kickstarted four ambitious businesses.