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IMARS Cinema

Award: Wood Pencil

Wood Pencil / Spatial Design / Set & Stage Design / 2020

IMARS CINEMA explores if there is water on Mars. In order to involve students from the rural Northwestern part of China, Tencent constructed a cinema on wheels and visited 10 middle and elementary schools within two months. The cinema resembles a space capsule, creating an immersive rocket-launching experience for the students. The video is projected on the glass window so students can enjoy learning through the beauty of technology.