Last Germ Radio Campaign
Award: Shortlist
Shortlist / Radio & Audio / Radio Advertising Campaigns / 2020
Lysoform is a home cleaning and personal care brand that kills 99.9% of germs. But we've never asked the question: what happens to the remaining .1%? In The Last Germ radio campaign Ogivly Chicago imagines a world where 99.9% of germs have been wiped out, with only one germ left alive. It follows him through this post-apocalyptic landscape as he comes to grip with his new reality and the disinfecting power of Lysoform