Mimica
Award: Wood Pencil
Wood Pencil / Product Design / Sustainable / 2020
In countries like the UK, 60% of wasted food is still perfectly safe to consume. By creating accessible, affordable freshness indicators for all types of perishable products, from food to pharmaceuticals, Mimica aims to become the globally recognised mark of freshness. Our product Bump (previously Mimica Touch) is a patented label that tells you exactly when food spoils. It is calibrated to degrade at the same rate as food and adjusts to conditions along the way. Mimica offers a freshness indication solution that reduces waste, improves safety, and is more accessible.
What did the judges have to say?
Adding just two days of shelf life to products can cut food waste by 50% – this ingenious solution is today's answer and tomorrow's solution to reducing food waste. It is accurate within hours and is in the cost bracket that should encourage its adoption. I, for one, really hope it is.
Stefan Knox, Founding Director, Bang Creations
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