The Legally Binding Beer Contract
Award: Wood Pencil
Wood Pencil / Media / Use of Mobile / 2020
It’s frustrating when you make plans to grab a beer with friends, only for them to cancel last minute. However, Swedish beer brand Norrlands Guld had a (slightly dramatic) solution. Working together with lawyers it launched the world’s first legally binding Beer Contract, encouraging friends to stick to their word and actually spend some time with each other. A contract could be drafted up in minutes online, then signed with mobile BankID - Sweden’s electronic citizen identification solution. See you in the pub then. (Or in court, if you breach the contract.) Cheers.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.