Crocodile Free
Award: Wood Pencil
Wood Pencil / Media / Use of Retail / 2020
On May 22nd, the International Day of Biodiversity, the Lacoste crocodile gave its place to 10 endangered species, in every nook and cranny of 10 stores around the world as well as on the brand’s media and social platforms. All profits from the day were donated to IUCN, which launched a conservation programme for the Batagur Turtles of Burma.
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