Crocodile Free
Award: Wood Pencil
Wood Pencil / Media / Use of Retail / 2020
On May 22nd, the International Day of Biodiversity, the Lacoste crocodile gave its place to 10 endangered species, in every nook and cranny of 10 stores around the world as well as on the brand’s media and social platforms. All profits from the day were donated to IUCN, which launched a conservation programme for the Batagur Turtles of Burma.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.