The E.V.A. Initiative
Award: Shortlist
Shortlist / Integrated / Earned Media/Large Business (over 500 employees) / 2020
Most cars are tested on male crash test dummies, but because Volvo has been collecting data since the 1970s - regardless of gender or size - its cars protect all people equally. The E.V.A Initiative sets out to make cars safer for everyone, making Volvo’s safety research available to download in a digital library. EVA is the face behind the facts.
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