The E.V.A. Initiative
Graphite Pencil / Integrated / Integrated/Large Business (over 500 employees) / 2020
Most cars are tested on male crash test dummies, but because Volvo has been collecting data since the 1970s - regardless of gender or size - its cars protect all people equally. The E.V.A Initiative sets out to make cars safer for everyone, making Volvo’s safety research available to download in a digital library. EVA is the face behind the facts.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.