Feel the Power of Pro
Award: Wood Pencil
Wood Pencil / Visual Effects / CG / 2020
The realistic detail of PS4 Pro intensifies players’ emotional connection to their games. This film takes a powerful PlayStation moment and aims to make the audience experience the same heightened emotional state as the gamer. We follow the journey of water in reverse from a world fully submerged, to a single droplet rising upwards revealing the source - a tear from our player. He is overwhelmed by a powerful moment in Death Stranding on PS4 Pro.
What did the judges have to say?
The PlayStation Water commercial by Frederic Planchon deserves to be mentioned, because the Mill took on a big challenge, and saw it through, leaning on the viewer's imagination to finish off the job in some shots – but that, to me, also answers the art of visual effects. So long as it creates the right magic, it works.
Sophie Lebreton, Executive Producer, Mikros MPC
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.